About
Ginni Media is a podcast production company helping brands and creators produce, edit, and distribute high-quality audio content. The company connects with audiences worldwide and has produced shows for Siemens and Architectural Digest.
The Challenge
Ginni Media needed a refreshed brand identity that captured its offbeat culture while appealing to global corporate clients.
Founded by broadcaster-turned-entrepreneur Ginni Saraswati, Ginni Media had grown into a diverse, remote team producing podcasts for entrepreneurs, brands, and high-profile clients such as Siemens and Architectural Digest. Its playful, inclusive ethos was summed up in the phrase “made offbeat,” but by 2020 the company’s visual identity no longer reflected that spirit. Founder Ginni Saraswati and creative producer Zara Karschay recognized that the brand risked underselling the company’s creativity and scale. They needed a partner who could translate their eclectic culture into a polished, professional identity and website that could resonate with corporate clients while staying true to Ginni Media’s colorful values.
The Solution
Toptal delivered a bold new brand identity and website in just six weeks.
Ginni Media chose Toptal for its ability to seamlessly deliver both design and development. Toptal’s designer created a fresh visual identity inspired by art galleries and conceptual sites, weaving the company’s inclusivity and creativity into a modern digital presence that captured the team’s culture and values. A Toptal developer then built a WordPress site with new content, animations, and fast performance. The team established an asynchronous feedback loop that kept the project on track, enabling a full design and build in just six weeks and providing Ginni Media with a brand presence aligned with its creativity and global client base.
The Outcome
Ginni Media gained a vibrant new identity that aligned its brand with its growth and global culture.
Founder Ginni Saraswati said the new identity made the company’s brand instantly recognizable and more clearly communicated its values. Creative producer Zara Karschay emphasized that the work delivered more than a website, saying it gave the company “the soul of our brand” and reshaped how it was perceived across social media and beyond. Clients also responded enthusiastically. Siemens’ Head of Social Media praised the redesign for visualizing the team’s expertise “through fonts and colors that speak to you from the page.” The project elevated Ginni Media’s profile, aligning its digital presence with the creativity, diversity, and professionalism that had driven its rapid growth.