About
The Kraft Heinz Company is one of the world’s largest food and beverage producers, with a portfolio of iconic brands that deliver high-quality products while driving sustainable growth and innovation.
The Challenge
Challenge
Amid rising competition from boutique coffee brands, Kraft Heinz aimed to launch a D2C channel for its Gevalia line. Considering the scope of the project, it needed strategic expertise to align experience, fulfillment, and costs.
The Solution
Strategic D2C Roadmap
Toptal strategy consultants developed a comprehensive D2C strategy encompassing market positioning, customer segmentation, and fulfillment integration, ensuring alignment across technology, logistics, and brand execution.
Operational Ecosystem Design
The Toptal team built a versatile tech stack to handle the end-to-end ecosystem for Gevalia. The comprehensive D2C strategy, roadmap, and operational framework could then be replicated for other Kraft Heinz brands.
The Outcome
Market Entry Success
The Gevalia launch became Kraft Heinz’s first successful D2C initiative, achieving direct consumer engagement while reducing reliance on retail intermediaries.
Sustainable Cost Optimization
The new model generated significant savings through the collection of owned data, reducing dependency on third-party data and creating a scalable blueprint for the company’s broader portfolio.