Blake Stockton

Built the content function from scratch, developing blog structure, editorial standards, and launching 20+ articles on a new CMS in collaboration with designers and developers. Earned 14,000+ GEO citations from AI search engines on two articles within months, both ranking in the top 5 across Toptal's 1,700+ page website. Leveraged AI-native workflows for research, content enhancement, and editorial processes, streamlining production and removing redundant steps. Wrote short-form scripts with verbal and visual direction for social media creators across YouTube, TikTok, and Instagram, contributing to 100% creator retention during trial periods. Created internal SOPs, playbooks, and training materials for content strategy, hooks, delivery, and scripting to scale team operations and onboard new members. Built interactive tools (YouTube and Instagram brand deal calculators) embedded in blog posts to drive creator engagement. Worked directly with the General Manager on social media strategy and content creation across platforms. Built multiple custom Claude skills to accelerate content production, including outlining, internal linking, graphic placement, and copy recommendations. Managed freelance writers, an illustrator, and a graphic designer, developing the graphic strategy and process for blog content.

Published a competitive comparison blog post that ranked #1 on Google and earned a featured snippet, AI Overview, and ChatGPT citation within one week. Applied AI-native copywriting workflows with human-in-the-loop editing, using AI for deep research, context building, and drafting to deliver high-quality copy at speed. Wrote 20+ blog posts across Corpay's product suite (Cards, AP automation, and Fintwist), collaborating with SMEs to ensure technical accuracy and depth. Refreshed and wrote copy for 15+ products and landing pages, including main pages for Cards and AP automation that receive tens of thousands of monthly views. Produced three in-depth eBooks with content design, delivering publishable first drafts that required minimal stakeholder revisions. Brought a creative, human voice to complex fintech products, writing ad copy, email campaigns, webinar pages, newsletter content, and AI chatbot communication.

Conducted a content audit using Google Analytics and Ahrefs, identifying 20 high-priority refresh pieces and 19 pages to prune, improving site quality and SEO performance. Copyedited 62 content assets, including short-form landing page copy and long-form articles, ensuring alignment with brand voice, accuracy, and audience engagement. Developed and implemented A/B testing strategies for low-funnel conversion pages, optimizing user experience and driving a 12% improvement in conversion rates. Managed and collaborated with a senior content writer from an external agency, providing strategic content direction and detailed feedback to align deliverables with business goals and quality standards.

Developed and executed a Q4 content strategy for the US, focusing on four key initiatives to enhance customer advocacy and improve SEO rankings for the core financial product. Led a customer advocacy campaign, collecting 23 testimonials from India-based sales representatives to strengthen trust and brand credibility. Oversaw a $33,000 video project, directing the production of a customer story interview to highlight client success and drive engagement. Managed Stenn’s global LinkedIn account, coordinating content requests across the US, UK, India, and China to maintain consistent brand messaging. Implemented internal tracking processes using Notion to streamline reporting for customer advocacy, topical authority, and marketing strategy initiatives.

Achieved impactful results for Google's Grow with Google initiative, accessible via grow.google/certificates/. Attracted 500,000+ enrollees and a 4.8-star rating after developing the syllabus and crafting 40+ content elements, including scripts, readings, activities, and assessments, for the SEO and SEM course within the digital marketing certificate. Reduced negative feedback on assessments by 80% by directing a project to audit the project management certificate and overhauling 300+ assessment questions. Doubled the number of graded questions to 6,000+ over five months after training and mentoring vendor writers in assessment creation and editing questions. Created 100+ pieces of educational content, including scripts, readings, assessments, and activities for certificates, such as cybersecurity, data analytics, and AI essentials. I did this while filling in for a full-time peer in a bungee role.

Leveraged SEO, UX writing, and industry insights to author 2020's most-viewed article on top businesses to start, amassing over 110,000 views. Utilized keyword research and SEO principles to develop a content runway of 250+ articles for the "starting a business" vertical. Managed four freelance writers to build out the "starting a business" cluster to 45+ pieces of content. Acted as a scrum master, leading the UX and content design team for nine months. Produced 68 long-form, SEO-optimized content pieces for the "starting a business" vertical, adhering to UX writing principles.

Built an entire marketing funnel and website landing page, generating 60+ sales on a $297 online course. Used YouTube SEO to secure 4,400+ subscribers and over 230,000 views. Created a 12-email drip marketing campaign with a storytelling thread to sell the Google Profile Domination course to interested customers. Developed an on-demand online course with 16 videos, six activities, and four readings, receiving only a 5% refund rate on a 60-day satisfaction guarantee. Consulted clients, some ongoing, on optimizing their Google Business profiles.

Won the 2018 Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content. Provided 2,000+ hours of consultation to 700+ small business owners, focusing on online growth strategies and content localization. Conducted 30-minute to 3-hour training for business owners in 90+ workshops and speaking engagements. Developed customized online presence reviews for 80+ small businesses in Northeast Florida, highlighting the strengths and weaknesses of their digital footprint. Represented the organization at 50+ meetings and networking events throughout Northeast Florida.

Quadrupled monthly eCommerce sales YoY in under nine months by driving a multimedia strategic campaign through Google-optimized website, email, social media, Meta ads, and video marketing. Gained 200,000+ niche and targeted views on YouTube by crafting and recording SEO-optimized scripts for grilling videos. Achieved an impressive average cost per click of $0.12 by optimizing Facebook and Instagram ad campaigns.

Boosted a basketball camp's review website to 2.5+ million visitors via organic SEO, effectively ranking content for state-based and professional athlete searches. Grew an Instagram account organically to 80,000+ highly engaged followers. Gained 20,000+ email signups via a popup with a 5% conversion rate. Used AWeber to create an automated email sequence to achieve an over 25% average open rate. Implemented affiliate marketing with ClickBank to sell hundreds of products and earn over $14,000. Negotiated and secured advertising deals with top US basketball camps, including Nike Basketball Camps and PGC Basketball.