About
Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, The Vatican, and Dunkin.
Experience
About 20.4 yrs of professional experience, estimated from the roles below (overlaps counted once).
- Jan 2020Present
Creative and Product Design Lead
Vestaboard, Inc.
Built a web brand presence including company websites and advised on Shopify integrations. Built the brand and brand guidelines for Vestaboard Plus, the core company SaaS product, including IOS and Android mobile apps and web apps. Created creative and content frameworks based on different disciplines including CGI, Post, FX, AE, PS, AI, and some others, to allow any creative partner to generate quality content for the brand.
- Jan 2013 – Jan 2020
Creative Director | Product Design Director
BrandSpa Las Vegas - Bogota
Worked for local and international brands and startups, mainly in digital-oriented developments, involving project management and leading teams of front-end and back-end developers, designers, and copywriters. Led the product design for projects like websites, software, and other platforms. Led the design for wide responsive websites projects, involving planning and UX process, UI design, and testing. Acted as the lead designer for iOS and Android app projects, involving planning and UX process, UI design, and testing. Handled designs for companies and startups based in the USA, China, and LATAM.
- Jan 2011 – Jan 2012
Creative Director
DDB
Led designers, developers, and copywriters through regional campaigns for clients like Nickelodeon, Viacom, Telefónica, and others. Contributed to the digital environment for Nickelodeon show premiers involving website development and social media strategies. Created digital communities for Henkel brands. Represented the country as the first digital Young Lion in Cannes Lions Festival of Creativity. Led digital projects for local brands.
- Jan 2007 – Jan 2011
Art Director
DDB
Worked for brands like Philips, Loctite, Superbonder, Igora, and many others, specifically leading them into digital. Started as art director then decided to move to copywriting. Had great teamwork with brilliant planners. Handled art direction for Phillips regional campaigns, Henkel campaigns, and additional local brand campaigns.
- Jan 2005 – Jan 2007
Graphic Designer
BBDO
Collaborated with a wide variety of campaigns for brands like Pepsi, Lipton, Visa, Avianca, and many other global and local brands in projects involving print, OOH, film, and digital. Led the design for a wide number of Pepsi, Visa, and massive consumer local projects.