Gustavo Loureiro dos Reis

Created a data pipeline to analyze Amazon reviews for all brands (MAC, Clinique, Aveda, Estee Lauder, etc.) and extract the most useful ones weekly. Developed a thorough analysis dashboard to find the most effective promos in sales in past fiscal years totaling up to $250 million. Analyzed A/B test results to determine the best offers, samples, and coupon codes to utilize in sales up to $25 million in volume.

Built an entire AI automation to sift through 20 articles daily and yield the best-performing ones for seven different buckets of content, thus supporting marketing expansion. Vetted content for Forbes Vetted social accounts on Instagram, Facebook, and X (fka Twitter). Managed scheduling for Forbes Vetted social media accounts

Increased Labor Day campaign conversion by 13% with my email variation. Handled copywriting and copy editing for every major subscription campaign since June 2023. Dove deep into each of Forbes' newsletters to better write the conversion description for each of them.

Rebuilt the entire website from scratch for better visuals, performance, and analytics. Revamped the entire payment system to use a plug-and-play solution that could be tweaked with no technical work. Added Post Hog analytics and Sanity CMS for top-tier visibility and flexibility.

Created 15 truly unique and fun ad creatives for three target audiences for this health insurance. Assessed and clustered the three target audiences that the product was best serving. Created 15 A/B tests, one for each ad creative for the Jun 2024 campaign.

Helped over 100+ people in the last three months organically and with some Google ads. Leveraged OpenAl and other Al services (Roboflow, Deepgram, etc.) to produce a complete and robust presentation solution to help people with anxiety train and find flaws in their presentations. Created a weekly newsletter on beehiiv with tips to better deal with presentation anxiety.

Created compelling storylines to discuss Blueprint Global and bring in more top-of-the-funnel viewers and users. Created six different pieces of copy content aimed at general ad pieces for TV and social media ads. Handled the outlining of the 2025 marketing strategy for Blueprint Global.

Managed LinkedIn posts and drove the growth of the page from 0 to 1,000 followers. Posted relevant and engaging posts about diamonds' authenticity and traceability twice a day on Twitter. Managed LinkedIn, Twitter, Instagram, and Medium accounts for three months, recycling content whenever possible to maximize throughput.

Shaped a comprehensive marketing strategy plan for Meta and TikTok ads to reduce CAC by 50% during the next three months. Conducted a full CRO audit on all three websites for the company, finding nine big conversion opportunities for higher on-site conversion. Implemented robust product and business analytics with PostHog and Metabase for increased visibility of the entire business funnel.

Created a full GTM strategy with TikTok, Instagram account management, and email to maximize sales and awareness. Implemented GetResponse, Google Analytics 4, and PostHog for greater analytics monitoring to measure which channels and creatives were working best. Performed a full copywriting overhaul on the homepage, which increased overall conversion from 3% to 5%.

Rewrote their entire main webpage and whitepaper for clarity and compelling arguments. Wrote the entire presentation for the Department of State of the USA on behalf of Authentia. Created several brochures and speeches for the CEO to sway miners and tender houses for the cause.

Created nine articles for their leading publication with a specific tone of voice and compelling copy. Revised 11 articles for tone of voice, compelling copy, and blog posting. Strategized on the next batch of articles for their leading publication.

Crafted a compelling story to illustrate the solution that Ricoh crafted for pregnant women with gestational diabetes. Cooperated with the design team to craft the visuals of a story that illustrated the solution Ricoh was developing. Aligned the product details needed to create Ricoh's solution for pregnant women with gestational diabetes.

Rewrote 84 pages of Tulsa's main website with more compelling copy that was better attuned to TU's intended tone of voice. Changed the international student's brochure copy, driving 150% more views to the video about Tulsa for international students. Used AI content creation tools and AI marketing concepts to rewrite TU's main page, enhancing readability and optimizing conversion for the critical step of student application.

Worked on optimizing Facebook Ads to reduce CPA from R$1 to slightly less than R$0.40, a 60% reduction. Applied the Facebook Leads form to reduce CPA from R$1 to slightly less than R$0.40. Optimized targeting, campaign structure, and copy to reduce CPA on Facebook Ads. Implemented drip marketing campaigns as part of a lead nurturing strategy to increase engagement and conversion rates.

Developed a content marketing strategy and a Facebook Meta campaign that led to new app downloads for $3 CPA involving a frame reversal. Conducted a full audit on the app with PostHog for product analytics and uncovered two major areas with dropoffs. Audited the app for UX flaws and found 18 medium- to high-importance changes that, when fixed, improved the app's conversion by 26%.

Provided a copywriting service for a new social gathering app. Created a localized version of the copy for the social gathering app. Organized a 10-person demo group in Sao Paulo to test the app.

Created an 8-channel funnel to market video FAQs and a Shopify app for FAQs with video. Handled multimedia communication planning and strategy and started three successful social media accounts to market Video FAQ. Reduced the costs with no loss of leads by optimizing pay-per-click (PPC) Google Ads keywords to 80%.

Drove discovery for growth opportunities in all company areas. Created product management best practices and educated the product team on how to implement them. Implemented tools and processes that enhanced the product team's overall performance. Led negotiations with branding and growth marketing stakeholders, keeping everyone on the same page regarding the product vision. Analyzed the feature to turn the company's internal currency, Buedas, into a blockchain that would yield NFT badges for hardcore users. Conducted over 300 A/B tests in 3 years and even a few multi-armed bandits tests to maximize pricing in the marketplace during different holiday seasons. Overall, testing led to around 67% of all conversions during that period.

Analyzed the website for CRO opportunities and drove overall conversion from 1.8% to 3.5% in two months. Overhauled the general engineering process to deliver medium to large tasks inside one-week cycles rather than four. Implemented all necessary Google, Facebook, and TikTok tracking for drip marketing and conversion. Used Mixpanel to drive insights and prioritization to select and optimize the top 10% of professionals in the 500+ marketplace. Conducted over 100 A/B tests in a year to find the exact proportion of professionals, locations, and pricing to maximize revenue in the context of five different sports provided on TeachMe.To.

Coached colleagues to find the correct strategy for long- and medium-term growth. Wrote and fixed seven landing pages to improve the copywriting appeal and enhance conversion rate optimization (CRO). Outlined the most important topics to tackle for growth in the long term.

Defined and listed the reasons behind merchants' buying decisions when purchasing a theme in the Theme Store. Created an actionable plan to address the findings and improve ranking and the disconnect between merchant needs and wants. Delivered more insight into how to make Shopify SEO and products more successful.

Audited the platform to be in accordance with the current marketing practices. Implemented and tested a B2C marketing strategy (including drip marketing and customer journeys) as we worked toward a product-market fit. Collaborated with the client to get a clear understanding of marketing goals and the correct KPIs to follow.

Vetted and interviewed the professionals wanting to join the platform. Reviewed online tests that talent undertook to join Toptal. Analyzed the presentations that talent sent as part of their application.

Searched and implemented product growth opportunities by changing the user experience and applying mental triggers. Coordinated with the growth marketing team on platform integrations such as Salesforce, Amplitude, and ads on Facebook, Instagram, Google (including Google AdSense), and TikTok. Collaborated on marketing attribution analyses. Managed the product roadmap and handled discovery and prototyping to get tests done as quickly as possible, granting the most likely path to growth. Conducted discovery for changing our internal currency, Buedas, into a blockchain that would yield NFT badges for hardcore users.

Created sales funnels for all courses, handling everything from campaign planning, social media ads, and drip marketing to upsell checkout. Used Intercom to manage 10,000+ website leads. Managed every certified public accountant to keep the return on advertising spend as high as possible. Developed and tested almost 20 new offers per week, every week. Directed each single sales video (including screenwriting) and oversaw post-production.

Prototyped and created minigames to teach English to beginner and intermediate-level learners. Connected the front and back ends of several different back-end-as-a-service solutions. Spearheaded gamification solution design, user experience, level design, and overall experience design.

Analyzed the viability of changing the internal SQL database to a NoSQL database. Translated the most important queries from SQL to C# to quantify risk. Saved millions of dollars in migrations by coordinating the transition from an SQL database to a NoSQL database