Hendry Winata

Led the UX and visual design of the entire corporate website redesign project with content designers, project managers, and various stakeholders from different business units. Designed the client-facing mobile app for private banking clients with the design director, focusing on the CIO insights and market research-related features. Participated in user testing sessions and interviews as part of the design process. Conducted design QA in every sprint to ensure the quality and standard of the finished product.

Led the design process for a customer servicing user journey within the mobile and web platform alongside product owners, engineers, the business team, and scrum master. Delivered an end-to-end detailed user flow for the developers and ensured the design quality when released for internal demonstrations and testing. Collaborated with designers that handle different parts of the product to maintain design experience and consistency from various touchpoints. Participated in user interviews and research as part of the design thinking process.

Designed and developed an interactive prototype for an investor pitch presentation within a tight three-week timeline. Built a comprehensive design system and handover documentation for both clients and engineering teams. Created custom branding assets, including graphics, icons, and illustrations, tailored to the product's identity.

Conducted competitor research to spot the company's strengths, weaknesses, opportunities, and threats. Defined clear content direction and information architecture to improve the browsing experience and content discovery. Designed a complete and responsive website for the client to increase brand awareness and conversion to use the technology. Created custom sets of icons and isometric illustrations to enhance web ae

Increased brand engagement and click-through rate by 15-20% through the new web design. Created responsive design, user flow, and information architecture to improve the usability and discoverability of the content. Worked closely with the other team members to define the component library for the website.

Explored the design and art direction of the product. Designed key screens and features for the product MVP. Provided key screens and user flows for the investors' pitching process.

Redesigned the consumer-facing website to align with the branding, reducing the bounce and drop-off rate and increasing the engagement rate by 10-15%. Improved the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program. Created and maintained a comprehensive cross-platform design system for B2C products. Conducted user testing, interviews, and other research methodologies as part of the design process. Created a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios. Collaborated with product owners, the internal marketing team, developers, and other designers. Conducted design QA in every sprint to ensure the quality and standard of the finished product. Assisted the team

Assisted one of the biggest banks in Singapore to create their very first digital banking application for Thailand, Vietnam, and the Indonesian markets from the ground up. Developed a robust design system and hand-off documentation for designers, developers, business analysts, product owners, and management teams. Designed user flows for payment transfers and customer servicing features within the app. Participated in remote user testing sessions with local customers in Thailand, synthesizing the information with the team and applying that feedback to the design.

Created storyboards and UI designs for interactive video ads for clients, including AMC, Blue Moon Beer, Coca Cola, Disney, Dodge, HBO, Home Depot, IHOP, JetBlue, Volvo, and many more. Developed and programmed the interactive ads using HTML5 and ActionScript 3.0 technologies. Created visual effects using Adobe After Effect incorporated with the interactive ad