Rachel Gelb

Defined product UX strategy for an IRS integrated financial intelligence platform, translating regulatory constraints into consumer-friendly flows and aligning design decisions with compliance and engineering stakeholders across three workstreams. Drove scope definition and roadmap prioritization for income clarity and monitoring features, balancing budget constraints with delivery timelines and preserving core user value under Q1 cost reduction mandates. Reduced onboarding friction by redesigning multi-entity authorization flows, decreasing drop off by 18 percent, and improving first-time transcript connection success rates.

Led the end-to-end UX for Chemveric’s dual-portal B2B chemical marketplace, improving buyer and vendor workflows across 15+ interconnected pages. Designed the marketplace navigation and information architecture, introducing role-based dashboards and collapsible filters. Directed strategic UX initiatives for Chemveric’s B2B marketplace, creating end-to-end journey maps and workflow diagrams that aligned engineering, product, and leadership on MVP scope and sequencing.

Designed a user-friendly onboarding flow for an AI email assistant, reducing drop-off by around 30%. Translated back-end logic into simple steps to boost comprehension. Created wireframes and polished UI for consistent web/mobile onboarding. Built a scalable onboarding framework supporting diverse workflows. Analyzed top AI/productivity tools to identify UX gaps. Partnered with product and engineering to align milestones and test concepts that led to a multi-step guided set up flow. Authored UX copy and micro-interactions to clarify AI features and reduce cognitive load. Iterated designs with team and user feedback to deliver a flexible MVP. Defined KPIs tied to activation and task completion to guide onboarding decisions.

Led UX for a new enterprise sales platform for the Cattle unit, with future expansion to Poultry and Pork. Conducted 15+ user interviews and synthesized insights into personas and journey maps to uncover workflow gaps and define product direction. Designed low- and high-fidelity prototypes to visualize sales workflows and improve tracking. Built interactive demos for stakeholder reviews, aligning on roadmap priorities. Partnered with product and engineering to define a feasible MVP scope. Presented UX research and design to global stakeholders, securing funding and cross-market interest. Defined design principles and UI patterns, mapping complex workflows into intuitive, multi-device flows for field use across livestock units.

Partnered with PMs and engineers to introduce a scalable design system, reducing UI inconsistency across teams and speeding up design-to-dev handoff by 25%. Conducted over 50 user interviews and usability tests with Fortune 500 customers, directly informing product roadmap decisions and feature prioritization. Led the redesign of Imply's user access management system, reducing support tickets related to role-based permissions and delivering a more scalable RBAC architecture.

Audited the supplier portal to uncover usability gaps and friction in part/serial number registration. Recommended UX/UI updates to streamline workflows, then redesigned key flows to improve clarity, accessibility, and compliance. Identified content and microcopy gaps to aid future copywriting efforts. Created annotated wireframes and UI mockups to communicate design solutions. Proposed navigation and structural changes to align with user mental models and ease onboarding. Align on back-end and compliance needs. Built a prioritized design backlog and roadmap. Applied SaaS best practices for scalability and security. Delivered a UX audit report with actionable design and content recommendations.

Led early discovery for a sales tool, conducting research and stakeholder interviews to align on key pain points. Designed conceptual workflows and prototypes that shaped vision, secured buy-in, and guided strategic discussions. Created high-fidelity mockups and demos for executive pitches, aligning UX vision with business goals. Collaborated with engineering on feasibility and translated complex workflows into intuitive, data-driven user flows for enterprise use. Established a strategic design direction for a future-state tool by translating ambiguous business needs into clear design artifacts that helped unify teams around a common goal.

Created an E2E experience for the scheduling of autonomous vehicles. Worked with cross-functional partners to align on the UX, product strategy, and project management. Conducted discovery research to validate the problem space. Managed the design system team and worked on the strategy and execution. Conducted research and discovery to understand users by leveraging research methodologies, including user interviews, usability studies, contextual inquiries, and card sorting. Created a patent for a queuing system that was published.

Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying ads in the app content. Improved the UI, worked with cross-functional teams to facilitate alignment in various design systems, and implemented new feature improvements. Worked on the internal hiring platform. Created inclusivity features to help decrease the number of gendered words used when providing feedback about users and worked with the researcher to come up with a research strategy. Contributed to creating gender inclusivity in the workspace via a hiring platform.

Led the design efforts for the Savings product line on iOS and Android apps and acted as the creative director for the Robo Investment product line. Created the UX framework to improve scalability across various devices. Worked on designing the app style guide and design system.

Acted as the design owner for Bazaarvoice, previously known as Curalate. Collaborated with product managers and engineering to define the scope of features and learned about technical limitations. Conducted user testing and research and created wireframes, mockups, and prototypes.

Collaborated with design and engineering teams to craft high-quality designs for the dashboard interface. Participated in the software development lifecycle. Contributed to customer acquisition and retention through A/B testing, user research, user testing, and analytics. Focused on UI design, information architecture, page layouts, color palettes, content style guides, design patterns, wireframes, and polished visual design