Vinícius Krause

Designed an Android application for payment terminals used across several countries for several acquirers and merchants. Built a design system used in many payment applications by different acquirers over the world. Supported the implementation of the UI across different development teams in different parts of the world.

Redesigned the app onboarding, conversion rate optimization, and basket size stability. Created data analysis and growth hack strategies that increased conversion rate by 40% compared to the control group in just one experiment. Supported the foundational user research and ran a design sprint used to reference product strategy.

Created a design system and redesigned key features for booking management, like dashboards, client management, calendar, booking process, and others. Redesigned the iOS App that became recommended in the App Store after partnering with the Apple developer program. Redesigned a white label booking experience that leveraged customer bookings.

Created user research and product strategy for a new credit score app with more than 60 million potential users. Crafted interaction design for a hybrid mobile app with particular care about sensitive data and accessibility. Led a team as product owner, managing five engineers, two designers, and delivered successfully from zero to the first version of the app in production in six months.

Created a design system and key features for a cloud-based CMS used by more than 40 products by the most extensive media company in Latin America, visited on average by more than 50 million unique visitors per month. Provided support to an online voting system used in the biggest reality show in Brazilian TV (Big Brother) that supported more than one million votes per minute. Designed a library of components to be used by hundreds of developers that could reuse and customize components made by other developers internally.

based on a free model with paywalls. Created a new functional ontology and managed the content migration to a new platform that helped the portal grow as one of the most viewed newspaper websites in Brazil. Redesigned the digital experience of the cultural guide of the newspaper and focused on an optimal experience for subscribers with exclusive benefits.

Led a UX team with specialists in interaction design, UX research, SEO, and content strategy. Responsible for hiring, team development, overall UX process, presentations for clients, and technical assessment for projects. Redesigned O Globo and Extra online, two of the most prominent newspapers in Brazil. Also planned and executed user research, including usability tests. Designed several products such as social networks, mobile apps, intranet, games, eCommerce sites, and campaigns for clients like HSBC, Ford, Johnson & Johnson, and Coca Cola among other famous brands.